Title Page:

The title page should be the next page after the cover.  It should include the

1. Name of the Artist and/or CD
2. The Label for whom the project was prepared
3. Team members' names, with the team leader's name first.  Otherwise, put member's names in alphabetical order. 
4. The title page should also include the following statement:

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All papers should be printed on 8.5" by 11" paper, white, or some other appropriate color.  All margins must be  ONE INCH.  Pages should be numbered.  Do not include the cover, title page, or a TOC in the numbering.  Usually your executive summary will be the first numbered page.  If you use a separate title page for each section do not number it, but count the page in your numbering.

Final versions must be spiral bound using either metal or plastic wire (thin).  Do not use plastic comb, staples, clip-on covers, or plastic strip binding for the final paper.  Use COLOR when appropriate (cover, graphs), but keep in mind that COLOR adds to your costs.  You must print and copy COLOR sections separately, hand collate them with the black and white copies, and then do the binding, rather than hand the clerk at the copy center the report and say "I need 12 COLOR copies of this."  You may print COLOR pages in my office.. If you have selected a special paper you will need to bring that paper with you.

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Table of Contents
    You must have a table of contents.  This example is a guide for your use.  Do NOT list the items in all lower case letters in the TOC. The section headings and page numbers should be in separate columns and neatly aligned.

TOC
cover
title page
table of contents
Executive Summary - FOR THE ENTIRE REPORT

Research Report (Focus Group or Depth Interviews)
        1. Executive Summary (for the Research report)
            2. Introduction
            3. Focus Group Process
            4. Results and Findings
            5. Recommendations

The 10 Essential Parts of the Marketing Plan (list the items separately. Remember, you may not have some of these items (e.g. selling points)) and they do not have to be in the order listed here.

A word or two about budgets: Each section should end with a budget when appropriate and the report should end with an overall budget. All budget numbers should be decimal aligned - aligned at the decimal point; not the dollar sign and not the last number - at the decimal point. This may require you to do your budgets in Excel and import them into your final document.

Appendices
    A. Long lists of, for example, radio stations or magazines and newspapers that are too long to include in their appropriate sections without making them cumbersome should be included as appendices.
    B. Others (e.g. samples of POP, cover artwork, photos)

C. In some cases, the focus group report should be the first appendix in the report, but normally it will be the first section after the executive summary.

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Appendices should NOT be "filler."
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