BELMONT UNIVERSITY
CONCERT PROMOTION AND BOOKING
Spring Semester 2006
MBU 4830.01
Instructor David Herrera
Phone: 460-6908 Cell-419-2954 Office RM 227 MBC
E-mail: herrerad@mail.belmont.edu
CRN: 20274 MBU 4830.01 Concert Promotion & Booking MC203A 330 PM 600 PM Wed.
Course Desciption:
Concert
Promotion and Booking (3). Prerequisites: MBU 352 or permission of instructor. A study of
the role of the concert promoter and the organization of concert promoting,
including contracts, riders, venues, audience projections/demographics, and
finance (budgets, corporate sponsorships, gate receipts, etc.).
Course Objectives:
- Gain insight/define and gain practical
applications concert promotion/promotion
- Understand the process and gain insight into the
ongoing study of contemporary issues and problems relating to the concert
promotion/touring both as an independent artist and as a buyer recording
industry.
- Understand the fit and relationships within
concert promotion/touring
Text
and Materials
1) How To be your Own Agent, Jeri
Goldstein 2nd Ed. Available at Bookstore or online
2) Optional—Performing Musicians should
purchase Billboard Musician's Guide 23rd Edition: available online ASAP, Price:
$ 15.95 See Billboard .com and click
“directories” or try Davis Kidd Bookstore. This is a cheap and useful tool for
tour design at the indie level.
3) Additionally, please
bookmark http://www.starpolish.com/advice
and print and read these sections before discussed in class
Section
“Booking Shows And Performance Marketing”
22. Booking
Local / Club Shows
23. Case Study: Increasing Club Draw
24. Booking College Shows
25. Case Study: Booking College Shows Without
Using NACA
26. College Performance Contract
27. Booking Non-Traditional Shows And Events
28. Booking Agents and National Touring
29. Performance Marketing / Tour Support
30. The Art of Showcasing
4) Christian Music: Tips on promotion of
concerts. Jeff Roberts and Assoc. http://www.jeffroberts.com/promoter.html
5) Tour management http://starpolish.com/advice/print.asp?id=92
6) Additional supplementary material (contracts-agreements-spreadsheets)
will be provided as at campus.belmont.edu/herrerad Please check frequently for updates
COURSE
PROCEDURES AND POLICIES
- Attendance:
Due to time lines, class attendance policy is more critical than Belmont
Policy. Attendance will be taken at each class and is 15% OF YOUR GRADE.
.Additionally, we will also follow the guidelines presented in the current
Belmont University Catalog. However, due to timeliness of class,
attendance is expected—especially if teams are meeting. Occasionally class will be cancelled for
team preparation: Check web site for notice.
- No test or quiz will be “made up.,” Excused
absence per official University Function of activity with Norte from
Provost. Excessive unexcused absenteeism will result in a reduction of the
course grade at the instructor’s discretion—with warning to student prior
to action. Guest Speakers may be used, and students are responsible for
all material presented in class from lecture, readings, and guests for
testing purposes. If you want to receive a respectable grade in this
class, you will need to make it a point to be present for every session.
- Prepared Assignments/class projects: The student will be given written assignments
and projects to complete weekly and throughout the semester.
- Class Notes: All exams and work assignments will be given on
the material presented in class and readings, so
it is expected that detailed notes will be kept and reviewed periodically.
Student should read assigned reading before class, as well as keep a log
or notebook for projects.
- Exams and Quizzes: In addition to mid-term and final exams, pop
quizzes may be given at the discretion of the instructor along with work
to be completed outside the classroom.
Grading:
A. 15% Attendance / Participation in class
B. 30% Assignments and weekly reports
C. 10% Quiz / tests
D. 20% Off Campus Concert Project--teams (optionally
folded into Latin Project)
D. 10% Latin Set up
D. 15% Final Exam (Latin Street Fair Coordination)
Assignments: TBA.
Projects will survey various application driven assignments and presentations. Will most likely incorporate producing the
following:
1. Offer
Sheet
2. Offer
Confirmation
3. Contract
Budget / Settlement Sheet
4. Performance
Contract
5. Tech/Hospitality
Rider
6. Expense
Sheet projection for complete Show/venue of students choice
7. Production
timeline
8. Marketing
plan/timeline and cost sheet
Class
Concert Activity: Small teams will be formed for the set
up/booking/promotion and settlement of actual concerts in local venues. Details will be delivered in class. All class
members are expected to attend each others concerts—as well as assist in street
level promotions. Grading will be split between the set up/promotion of the
event and the execution of the event.
Latin
Fest:
Scope: Class will be directly
involved in the set up of the Nashville Latin Music Street Festival to be held
during April, from 8AM-6PM at Belmont University. Group teams will be
distributed and managed by students’ team leaders with firm responsibilities
and assignments. Class time will be utilized for this activity, but may need
“outside time” in group setting. Class time will be released as project
evolves.
Class will develop aspects of the
Latin Music Street fest during class. This is a real event with actual
responsibilities, so the seriousness and evaluation of performance will be at
the highest level. Students will form teams and groups that will coordinate
into activities for the event in relation to the class material. Possible
categories are:
·
Press coordination
·
Development of radio/TV spots
·
Development of activities
·
Solicitation/booking of participants
·
Research into Permits
·
Vendor set up
·
Sponsorship-prize solicitation
·
Traffic control/signage/directions
COURSE TOPICS AND CLASS SCHEDULE
All dates/activities subject to change—please be flexible.
Accommodation of
Disabilities. In compliance with Section 504 of the Rehabilitation Act and the
Americans with Disabilities Act,
