COURSE SYLLABUS
Course Title:
Entertainment Industry Entrepreneurship (Entrepreneurship in the Music
Industry)
Course #: MBU 4800.01 Credit Hrs: 3 Semester: Spring 2006
Class Location: MBC 104
Meeting Dates/Time(s): 1: pm-1:50 MWF
Final Exam:
Instructor: Dr. Wacholtz
Office:
224 B. Massey
Contacts: Phone: 460-5437 Email: wacholtzl@mail.belmont.edu
lwacholtz@bellsouth.net
COURSE
DESCRIPTION:
MBU 4800. Entrepreneurship in the Music
Industry (3). Prerequisite: MBU
1110. Entertainment entrepreneurship is based on the process of identifying
opportunities in the entertainment marketplace, exploring potential resources
to pursue those opportunities, and committing to action the resources necessary
to exploit the opportunities for long-term gain.
COURSE
OBJECTIVES:
To provide students with an opportunity to determine their
entertainment industry entrepreneurship career preferences, establish short,
career, long term goals and to develop
research methods and analysis to determine start-up funding and operations,
management skills; a business plan, and an exit strategy.
· To possess a well grounded understanding of entrepreneurial business principals.
· To develop an understanding of important business issues as they relate to new ventures.
· To identify, appreciate, and assess the knowledge, attitudes, and skills of an entrepreneur.
· To study and observe entrepreneurial settings and entrepreneurial role models through exposure to actual business settings and experiences.
· To have an expanded awareness of the resources available for creating a business plan.
· To establish a level of confidence in creating a business plan for your specific area of study as a tool to assess, create and communicate your business concept.
In addition the course will provide a better understanding of:
·
Entrepreneurship
·
Leadership
techniques and skills
·
The mega
entertainment conglomerates and their dependence on entrepreneurial artist
products and services
·
The value of copyrights
with respect to the entertainment industry
·
The process of
taking an idea to the business plan process to public for sale.
·
Different types
of deals for songwriters, publishers, recording artists and managers/artists
·
The effects and
industry uses of new technologies such as MP3.com, Napster, and Internet
marketing, digital file sharing and downloads
·
The principal job
responsibilities of attorneys, managers, talent agents, concert promoters, musicians,
publishers, recording artists, vocalists, producers, booking agents, film
industry contacts, and how they interface
·
Icons, message,
and consumer psychographics and demographics
·
A basic business
entrepreneurship industry vocabulary
·
Industry related
ethical responsibilities
·
Industry
marketing practices, promotion publicity and uses of mass media outlets
·
Distribution,
retail and Internet career opportunities
·
Artist management
and concert promotion processes and career opportunities
·
Basic business strategies
and non-profit organizations as related to the music and entertainment industry
·
Trends for
entrepreneurship and related industry strategies and career opportunities
·
Retail outlets
and types of distribution
·
Unique business
mergers and practices such as virtual corporations
·
Financial
information and industry breakeven points
·
Industry related
historical perspectives and future trends
GOALS OF
THE
The following objectives will be applied toward
course completion:
·
To provide a personalized, career-oriented and
practical education that emphasizes leadership, innovation, private enterprise,
and entrepreneurship.
·
To equip
students with the tools to think critically, communicate effectively, accept responsibility,
make successful decisions, and prosper in diverse work environments.
·
To emphasize
quality classroom instruction within the parameters of ethical Christian
principles.
Honor CODE:
As
members of the
“I will not give or receive aid during examinations; I
will not give or receive false or impermissible aid in course work, in the
preparation of reports, or in any other type of work that is to be used by the
instructor as the basis of my grade; I will not engage in any form of academic
fraud. Furthermore, I will uphold my responsibility to see to it that others
abide by the spirit and letter of this Honor Pledge.”
COURSE
REQUIREMENTS:
1. Attendance:
2. Materials: Textbooks and software
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Entrepreneurship In
Actn&Busn Planpro 6.0, 2/E |
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ISBN: 0131039520 Business Plan Pro® |
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3. Course Components
Internet
Access
The Internet has become an essential tool for entrepreneuring in the real
world. Students may be provided with articles on the Internet to read and
answer basic questions. The goal is to
enable the students to apply the information that we have discussed to
real-world situations and give us a basis to discuss the concepts and
principles further. Each case is worth a
total of 20 points each.
Entrepreneurial
Interview
You will interview an entrepreneur and follow a general "interview
outline" provided in class. This will be a casual and fairly brief
interview that will last about 20 minutes. If you need assistance, the
instructors will assist you in identifying entrepreneurs that may be a good fit
for your interview. The Entrepreneurial
Interview is worth 20 points.
Business
Plan-Phase I, Phase II, and Phase III
The creation of a business plan will be a tool to assist you to put the
concepts we have addressed together. Resources will be provided to help you
with the plan, including software that can assist you through the process. You
will be able to select the type of business for the business plan and are encourage
design the plan based on your area of interest. The objective is to make this a
positive, obtainable, and useful experience.
The business plan is worth a total of 90 points and graded in three phases, at 20, 20, and 50 points respectively.
Final Exam
The mid-term exam is worth a total of 25%
of final grade
Final exam is worth 25% of final grade
Business Plan is worth 50% of final grade.
4. Basis of grade evaluation: Grading scale as per the current Undergraduate
Bulletin.
Exams may consist of a
variety of question types: multiple choices; true/false, short answer,
matching, or essay questions. Students
will be advised prior to the exam what type of questions to expect. In addition to the text, students are also
responsible for any information presented in class in the form of readings,
handouts, videos, exercises, cases, etc.
Your instructor will announce the exact date of examination. Please
see policies stated in the current
GRADING SCALE
A 93-100
A- 90-92
B+ 87-89
B 83-86
B- 80-82
C+ 77-79
C 73-76 Average or typical grade of class
C- 70-72
D+ 67-69
D 63-66 Inferior to the average.
D- 60-62
F 59-0 Failure
to receive credit for the course.
CHEATING
Students caught
cheating (during exams, through plagiarism or any other form) will result in a
grade of zero (0) for that exam or assignment. Please refer to the
Accommodation of
Disabilities:
In compliance with Section 504 of the Rehabilitation
Act and the Americans with Disabilities Act,
*THIS SYLLABUS PROVIDES A GENERAL PLAN FOR THIS COURSE. DEVIATIONS MAY BE NECESSARY AND WILL BE ANNOUNCED IN CLASS.
TENTATIVE CLASS SCHEDULE-MBU 4800
Date
|
01/11/ M |
Welcome/Introduction |
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01/13 F- |
|
|
01/16 M |
Martin L. King
Holiday |
|
01/23 M |
|
|
01/30 M |
Business Plan Pro Software |
|
02//06 M |
|
|
02/13 M |
|
|
02/20 M |
|
|
02/27 M |
Test One |
|
03//01 W |
Review of Test 1 |
|
03/03 F |
Merging data to Business Plan Pro Software |
|
03/06-03/10 |
Spring Break |
|
03/13 M |
|
|
03/20 M- |
|
|
03/27 M |
Review of Business
Plan & Executive Summary |
|
04/03 M |
|
|
04/010 M |
Sales and Sales Pitching/Contracts |
|
04/13-04/14 Tr/F |
Easter Break |
|
04/17 M |
Chapter 9: Managing Growth and Other Entrepreneurial Challenges |
|
04/24 M |
Test Two |
|
04/08 M |
Final Exam (Presentations) |