COURSE SYLLABUS
Class Location: Massey 203A Meeting
Times:
Wednesdays 12:00-2:15 PM
Instructor: Mr. Jimmy Carter
Contacts: Phone: 615-403-2029 Email:
Askjimmycarter@aol.com
COURSE DESCRIPTION:
This course deals
with the relationship of music business professionals and the various
electronic/film media outlets where their product is exposed to the public.
This course is intended to the give the non-communications major an elementary
knowledge of the who, what, where and why or radio, television, cable, motion
pictures , music videos, jingles ,the
Internet and other electronic media where music plays a role in
production/programming.
COURSE OBJECTIVES:
As a result of MBU
373.01, the student should be able to interface with their electronic
media/film counterparts in the course of their artist management , publicity and
promotion duties. Understanding the needs of the media and how the media can be
used to the utmost by the music industry..
GOALS OF THE
The following objectives will be applied toward course completion:
·
To provide a
personalized, career-oriented and practical education that emphasizes
leadership, innovation, private enterprise, and entrepreneurship.
·
To equip
students with the tools to think critically, communicate effectively, accept
responsibility, make successful decisions, and prosper in diverse work
environments.
·
To emphasize
quality classroom instruction within the parameters of ethical Christian
principles.
As
members of the
“I will not give or receive aid
during examinations; I will not give or receive false or impermissible aid in
course work, in the preparation of reports, or in any other type of work that
is to be used by the instructor as the basis of my grade; I will not engage in
any form of academic fraud. Furthermore, I will uphold my responsibility to see
to it that others abide by the spirit and letter of this Honor Pledge.”
COURSE REQUIREMENTS:
1. 1. Attendance: As per the
current Undergraduate Bulletin……Furthermore…
As in most things,
you get out what you put in.. This class is a difficult one to make up. This
class has a book and you can always get the lecture notes BUT that is a small
part of the content.. Since we are talking about electronic media you have to
SEE it in the form of videos , visual aids, and guest speakers. You just miss
out if you are not here.. Class participation is 20 % of the grade. In the
past, this has often meant a letter in the final grade. Basically, that 20% is
equal to one the four tests. The participation includes book reports, physical attendance but also
outside projects. And ARRIVING AT CLASS ON TIME!! I hate late!!!!! Also, the University does have an attendance
policy so for more consult the current catalog.
2. Materials: The required
text will be at the campus bookstore for purchase by 01/20. . It is a paperback
study guide….The material in this class is very timely. It changes every
semester in some elements. That is why we have a paperback study guide updated
every semester. There will be other assignments and reading materials needed
and they will be discussed as we go. You MUST keep up with CURRENT events..
several bonus and regular tests question on each test. Example: What was number
one film last weekend/who won the Best Actor Oscar last week, etc.
Participation
and Prepared assignments: The
tests account for 80% of the grade…..The 2 small book reports can make a
difference in a letter grade so they are important. We will also have a field trip to
WSMV-TV.
Book one.. Who Moved the Cheese.. Dr. Spencer Johnson Many years ago, Dr. Spencer Johnson was having a difficult time dealing with a major change in his life. He thought it wasn't fair, and he was confused and angry.
After a while, he sensed that if he was going to deal with the change successfully, he needed to change - but he did not know how.
So he made up the story of Who Moved My Cheese? to get him to laugh at himself, with his follies and fears, and to encourage him to change, move on and realize something better.
He kept the story to himself and lived it until he found "New Cheese." When friends inquired about the obvious improvements in his life, he shared the story with them. One friend, Ken Blanchard, later told the "Cheese" story to business audiences around the world.
Many people who heard the story later revealed that it helped them change, and they improved their jobs, their marriages or their health.
Ken Blanchard encouraged Spencer Johnson to write the story and publish it by asking him, "Do you realize how many other people this could serve?"
The story of Who Moved My Cheese? was published as a book in 1998.
In March, an informal research
paper on MTV is due. Three pages minimum, typed/double spaced , that will
include history and an overview of this important media that has changed the
music business and society. Explain how they got started, their challenges,
what changes they caused, how they have changed along the way,their worldwide
presence and the present. No footnotes per se but a reference list page. You
must use a minimum of three sources. Due 03/29.
4. Testing: 4 tests each worth
20%...Missing tests will be dealt with severely ! You MUST alert me in advance
of the test on any possible problem! My voice mail is always in town!!! Grade
evaluation is on a 10 point scale...90-100 A
80-89B 70-19 C 60-69 D Below 60 F…Tests include current entertainment
news bonus points.. They are ALL fill in the blank or list type. Very little
discussion. And NO multiple choice.
5. Basis of
grade evaluation: Grading scale as per the current Undergraduate
Bulletin. Grade
evaluation is on a 10 point scale...90-100 A…
80-89B… 70-79C… 60-69 D… Below 60 F…
ITEM CREDIT
(or %)
A. Test #1 20 %
B. Midterm 20%
C. Test #
3
20%
D. Final 20%
E. Class projects/Book Reports
20%
Total
Points 100 %)
Wed. Jan 11 Class #1 Introduction/ Media Terms
Wed. Jan 18 Class #2
Wed. Jan 25 Class #3
Media jobs/TV/ WSMV Field
trip
Wed. Feb 1 Class #4 Award shows/Specials
Wed. Feb 8 Class #5 Test One /mouse book report due
Wed. Feb 15 Class # 6 Music on TV /Music Video
Wed. Feb 22 Class #7 The Beatles/Making of a Hard Day’s
Night
Wed. Mar 1 Class #8 Midterm
Spring Break Mar 6-10 No class
Wed. Mar 15 Class #9 Radio
Wed. Mar 22 Class #10 Jingles/ Award Shows
Wed. Mar 29 Class #11 MTV paper due/Test #3
Wed. Apr 5 Class #12 Elvis/Country on TV
Wed. Apr 12 Class #13 Music Video
Wed Apr 19 Class #14 TV Programming/The Future
Wed. Apr 26 Class#15 Review/last day of class
Final
schedule TBA
Accommodation of Disabilities:
In compliance with
Section 504 of the Rehabilitation Act and the Americans with Disabilities Act,