BELMONT UNIVERSITY
CONCERT PROMOTION AND BOOKING
Fall Semester 2005
MBU 4830.01
Instructor David Herrera
Phone: 460-6908 Cell-419-2954 Office RM 227 MBC
E-mail: herreerad@mail.belmont.edu
MC200A Wednesday 330 PM 600 PM MBC
Course
Desciption:
Concert
Promotion and Booking (3). Prerequisites: MBU 352 or permission of instructor. A study of
the role of the concert promoter and the organization of concert promoting,
including contracts, riders, venues, audience projections/demographics, and
finance (budgets, corporate sponsorships, gate receipts, etc.).
Course Objectives:
- Gain insight/define and gain practical
applications concert promotion/promotion
- Understand the process and gain insight into the
ongoing study of contemporary issues and problems relating to the concert
promotion/touring both as an independent artist and as a buyer recording
industry.
- Understand the fit and relationships within
concert promotion/touring
Text
and Materials
1) How To be your Own Agent, Jeri
Goldstein 2nd Ed. Available at Bookstore or online
2) Optional—Performing Musicians should
purchase Billboard Musician's Guide 23rd Edition: available online ASAP, Price:
$ 15.95 See Billboard .com and click
“directories” or try Davis Kidd Bookstore. This is a cheap and useful tool for
tour design at the indie level.
3) Additionally, please
bookmark http://www.starpolish.com/advice
and print and read these sections before discussed in class
Section “Booking Shows And Performance Marketing”
22. Booking
Local / Club Shows
23. Case Study: Increasing Club Draw
24. Booking College Shows
25. Case Study: Booking College Shows Without
Using NACA
26. College Performance Contract
27. Booking Non-Traditional Shows And Events
28. Booking Agents and National Touring
29. Performance Marketing / Tour Support
30. The Art of Showcasing
4)Christian Music: Tips on promotion of concerts. Jeff Roberts and Assoc. http://www.jeffroberts.com/promoter.html
5) Tour management http://starpolish.com/advice/print.asp?id=92
6) Additional supplementary material (contracts-agreements-spreadsheets)
will be provided as at campus.belmont.edu/herrerad Please check frequently for updates
COURSE
PROCEDURES AND POLICIES
- Attendance:
Due to time lines, class attendance policy follows the guidelines
presented in the current Belmont University Catalog. However, due to
timeliness of class, attendance is expected—especially if teams are
meeting. Occasionally class will be
cancelled for team preparation: Check web site for notice.
- No test or quiz will be “made up.,” Excused
absence per official University Function of activity with Norte from
Provost. Excessive unexcused absenteeism will result in a reduction of the
course grade at the instructor’s discretion—with warning to student prior
to action. Guest Speakers may be used, and students are responsible for
all material presented in class from lecture, readings, and guests for
testing purposes. If you want to receive a respectable grade in this
class, you will need to make it a point to be present for every session.
- Prepared Assignments/class projects: The student will be given written assignments
and projects to complete during semester.
- Class Notes: All exams and work assignments will be given on
the material presented in class and readings, so
it is expected that detailed notes will be kept and reviewed periodically.
- Exams and Quizzes: In addition to mid-term and final exams, pop
quizzes may be given at the discretion of the instructor along with work
to be completed outside the classroom.
Grading:
A. 15% Attendance / Participation in class
B. 30% Assignments
C. 10% Quiz / tests
D. 20% In Class-Off Campus Concert Project (Promotion
of concert)
D. 10% Latin Set up
D. 15% Final Exam (Concert execution-load
in/out-profit)
Assignments TBA.
Projects will survey various application driven assignments and presentations. Will most likely incorporate producing the
following:
1. Offer
Sheet
2. Offer
Confirmation
3. Contract
Budget / Settlement Sheet
4. Performance
Contract
5. Tech/Hospitality
Rider
6. Expense
Sheet projection for complete Show/venue of students choice
7. Production
timeline
8. Marketing
plan/timeline and cost sheet
Class
Concert Activity (Room 200A Productions): Small teams will be formed for
the set up/booking/promotion and settlement of actual concerts in local
venues. Detail will be delivered in
class. All class members are expected to attend each others concerts—as well as
assist in street level promotions. Grading will be split between the set
up/promotion of the event and the execution of the event.
Latin
Fest:
Scope: Class will be directly
involved in the set up of the Nashville Latin Music Street Festival to be held
April 29, from 8AM-6PM at Belmont University. Group teams will be distributed
and managed by students team leaders with firm responsibilities and
assignments. Class time will be utilized for this activity, but may need
“outside time” in group setting.
Periodically various aspects of
the Latin Music Street fest are to be incorporated into the class. Students
will form teams and groups that will coordinate into activities for the event
in relation to the class material. Possible categories are:
·
Press coordination
·
Development of radio/TV spots
·
Development of activities
·
Solicitation/booking of participants
·
Research into Permits
COURSE TOPICS AND CLASS SCHEDULE
All dates/activities subject to change—please be flexible.
Accommodation of
Disabilities. In compliance with Section 504 of the Rehabilitation Act and the
Americans with Disabilities Act,