SYLLABUS: Fall, 2005
Course Number: MBU 3330.01 (CRN #10079)
Credit: Three (3) hours
Semester: Fall, 2005
Class Location: MBC 110
Meeting Time: TR 12:30-1:45 p.m.
Final Exam: Friday, December 9 at 11 a.m.
Instructor: Dr. Don Cusic
OFFICE: MBC 223
Phone: 460-5438
FAX: 460-5516
e-mail: cusicd@mail.belmont.edu
Office Hours: TR: 8-9:30 a.m.; W: 8-11:30 a.m.; 1-4:30 p.m.
Or by appointment
Inclement Weather Hotline: 460-5000 OR Belmont.edu
Course Description: An exploration of issues confronting entertainment and Music Business firms in a competitive global environment. The course examines marketing American music in the global market as well as individual markets in the world.
Course Objective: To provide students with an overview of the international music industry.
Goals of the
The following objectives will be applied toward course completion:
*To provide a personalized, career-oriented and practical education that emphasizes leadership, innovation, private enterprise and entrepreneurship
*To equip students with the tools to think critically, communicate effectively, accept responsibility, make successful decisions and prosper in diverse work environments.
*To emphasize quality classroom instruction within the parameters of ethical Christian principles.
Honor Code:
As members of the
"I will not give or receive aid during examinations; I will not give or receive false or impermissible aid in course work, in the preparation of reports, or in any other type of work that is to be used by the instructor as the basis of my grade; I will not engage in any form of academic fraud. Furthermore, I will uphold my responsibility to see to it that others abide by the spirit and letter of the Honor Pledge."
Materials:
TEXT: Internationally Sound by Don Cusic (coursepack)
Prepared Assignments: 10 Impression papers
Testing: There are three (3) Exams in this course and a Final.
Accommodation of
Disabilities: In compliance with Section 504 of the Rehabilitation Act and
the Americans with Disabilities Act,
Course Schedule:
Thu: Sept 8: 2 memos due (American)
Thu: Sept 22: EXAM #1
Tue: Oct 4: 2 memos due (
Thu: Oct 13: FALL BREAK
Tue: Oct 18: 2 memos due (
Thu: Oct 27: CLASS 18: EXAM #2
Thu: Nov 3: 2 memos due (Latin
Tue: Nov 22: 2 memos due ("Other")
Thu: Nov 24: THANKSGIVING
Thu: Dec 1: CLASS 26: EXAM #3
Tue: Dec 6: CLASS 27: LAST DAY OF CLASS
Wed: Dec 7: Academic Preparation Day
Fri: Dec 9: FINAL EXAM: 11 a.m.
Fri: Dec 16: COMMENCEMENT: 7:30 p.m.: Curb Event Center
Basis of Grade Evaluation:
A+ 97-100%
A 93-96%
A- 90-92%
B+ 87-89%
B 83-86%
B- 80-82%
C+ 77-79%
C 73-76%
C- 70-72%
F 59% and below
TOTAL POINTS: 600 max. Grading: A=93-100%; A-=90-92%; B+=87-89%, B=83-86%, B-=80-82%; C+=77-79%, C=73-76%; C-=70-72%; D+=67-69%, D=63-66% D-=60-62%; F=59% & below.
FINAL EXAM: Friday, December 9 at 11 a.m.
Impression Papers
You are to find a total of ten articles related to the International music industry and write a summary of that article (include a copy of the article with your summary). Sources include Billboard, MBI, Music and Media, Music Week, RIAA and related internet sites. Your are required to have articles from Billboard (a maximum of 2), Music Week (2), The Economist (2) and IFPI (2). The final 2 may come from anywhere except those three sources.
The articles are divided in this way:
Thu: Sept 8: 2 memos due: related to an American act in the international market or a domestic firm/issue in the international market
Tue: Oct 4: 2 memos due related to the European music industry and/or a European act
Tue: Oct 18: 2 memos due related to the Asian music industry and/or an Asian act
Thu: Nov 3: 2 memos due related to the Latin American music industry and/or a Latin act
Tue: Nov 22: 2 memos due on any subject/issue related to the international music industry
Each memo is worth up to 10 points; late memos are one grade lower. Late memos are required to be handed in within one week of the original deadline. (NOTE: You may hand in memos early!)
The heading for your memo will look like this:
TO: Dr. Don Cusic
FROM: Your Name:
Title of Article:
Name of Publication:
SCHEDULE: MBU
3330: Fall, 2005
Thu: Sept 8: (2 memos due)
Thu: Sept 22: CLASS 9: EXAM #1
Tue: Oct 4: 2 memos due (
Thu: Oct 13: FALL BREAK
Tue: Oct 18:
Thu: Oct 27: CLASS 18: EXAM #2
Thu: Nov 3: CLASS 20:
Tue: Nov 22: CLASS 24: (2 memos due)
Thu: Nov 24: THANKSGIVING
Thu: Dec 1: CLASS 26: EXAM #3
Tue: Dec 6: CLASS 27: LAST DAY OF CLASS
Wed: Dec 7: Academic Preparation Day
Fri: Dec 9: FINAL EXAM: 11 a.m.: FOR MBU 333 at 12:30 p.m.
Fri: Dec 16: COMMENCEMENT: 7:30 p.m.: Curb Event Center
Some notes and observations:
MAKE-UPS: In accordance with Music Business policy, there will be no make-up Exams given in this course; if you miss an Exam, the Final Exam will count double. If you miss two Exams, the Final will count triple. Also, when I give Exams back, I go over them in class and you may ask any questions you wish. I will not go over Exams individually in my office. Also note:
You may choose to "skip" an Exam and let the Final count double; however, you are not allowed to begin an Exam, decide you don't want to finish and opt out. Once you begin the Exam, you must complete it.
If you take all of the Exams, I will drop the lowest grade and count the Final double, if it is to your advantage.
The Final Exam is mandatory.
Please bring a No. 2 lead pencil with you on Exam day.
PLEASE NOTE: "Excused absences" must be approved by the Provost (athletics and music performances) or Tammy Tankersley (sickness).
After you have finished an Exam, please don't ask me about questions on the Exam, or advising questions, or other questions that require more than a nod because other students are taking Exams and do not like the distraction. Each semester there are complaints from students who are trying to finish an Exam while another student is engaging the teacher in questions or conversation. Therefore, I will not answer questions or engage in discussions during the Exam time while others are taking Exams.
FINAL EXAM SCHEDULE:
Thu: Dec 8: FINAL EXAM: 2 p.m. for 2 p.m. class: RM 200A
Fri: Dec 9: FINAL EXAM: 11 a.m. for 12:30 class: RM 110
Tue: Dec 13: FINAL EXAM: 8 a.m. for 9:30 class: RM 200A
Tue: Dec 13 FINAL EXAM: 2 p.m. for 3:30 class: RM 200A
The times scheduled for me to give Final Exams are listed above. Since some of you will wish to take the Final at another time, you may come to another scheduled time under these conditions:
1. Those who are registered for the class are guaranteed a seat;
2. If there are no chairs and seats available, I cannot give a Final Exam (I can
not and will not give an Exam to someone sitting on the floor!);
3. If there are no seats and you choose to wait, then you will only have the remaining time to finish the Exam (i.e. these Exams are scheduled in two hour blocks; if you take a seat an hour after the scheduled starting time, then you only have one hour to complete your Final);
4. If you have chosen to take the Exam at the last chosen time possible, then find you are unable to do so, you will receive an "I" in the course and a "make-up" will be scheduled for next semester.
SCHEDULE: MBU 3330: Fall, 2005
Thu: Aug 25: CLASS 1: Intro to course; Quizzes re: Leaders
Tue: Aug 30: CLASS 2: Overview: International Music Business; Marketing American Music in Global Economy; Differences in American and International Markets (Revenue Streams)
Thu: Sept 1: CLASS 3: Currency Exchange; Types of money; Publishing; publishing problems;
Tue: Sept 6: CLASS 4: Record Companies; Problems
Thu: Sept 8: CLASS 5: Cities & their countries; Touring; touring problems (2 memos due)
Tue: Sept 13: CLASS 6: Record company marketing
Thu: Sept 15: CLASS 7: Doing Business abroad
Thu: Sept 22: CLASS 9: EXAM #1 (Leaders, cites; Currency Exchange; publishing; record co problems, touring problems)
Tue: Sept 27: CLASS 10: Go over Exam #1; Europe map;
Thu: Sept 29: CLASS 11: Types of Capitalism
Tue: Oct 4: CLASS 12: NEWS: Compare BBC and ABC TV news (2 memos due)
Thu: Oct 6: CLASS 13: British Music Industry; touring
from Europe to
Tue: Oct 11: CLASS 14: French video ("60 Minutes")
Thu: Oct 13: FALL BREAK
Tue: Oct 18: CLASS 15:
Thu: Oct 20: CLASS 16:
Tue: Oct 25: CLASS 17:
Thu: Oct 27: CLASS 18: EXAM #2
Tue: Nov 1: CLASS 19: Go over EXAM #2; map of
Thu: Nov 3: CLASS 20:
Tue: Nov 8: CLASS 21:
Thu: Nov 10: CLASS 22:
Tue: Nov 15: CLASS 23:
Thu: Nov 17: CLASS : CANCELLED ?????
CONVENTION:
Western Music Association:
TRAVEL:
Tue: Nov 22: CLASS 24: (2 memos due)
RESEARCH PAPERS DUE
Thu: Nov 24: THANKSGIVING
Tue: Nov 29: CLASS 25: Futurist trends (2 memos due)
Thu: Dec 1: CLASS 26: EXAM #3
Tue: Dec 6: CLASS 27: LAST DAY OF CLASSES; Evaluations; go over Exam; Status Reports
Wed: Dec 7: Academic Preparation Day
Thu: Dec 8:
Fri: Dec 9:
FINAL EXAM: 11 a.m.: FOR MBU 333 at 12:30 p.m. ????
Wed: Dec 14:
Senior Grades Due: 12 noon
Thu: Dec 15:
Final Grades Due: 2 p.m.
Fri: Dec 16: COMMENCEMENT: 7:30 p.m.: Curb Event Center
____________________________________________________________
Bigge, Jennifer
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Bolden, Brianne
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Dykes, Joseph
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Ernsberger, James
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Farmer, Whitney
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Hatley, Susan
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Hester, Rachael
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Johnson, Erik
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Knutson, Jennifer
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Koerpel, Katherine
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Levin, Jesse
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Liederbach, Matthew
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McDonald, Lindsay
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Ochsner, Ryan
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Shirley, John-Paul
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Shoemaker, Kendahl
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Stevens, Andrew
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Vinson,
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Weiss, Alison
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