BELMONT UNIVERSITY
MIKE CURB COLLEGE OF
ENTERTAINMENT AND MUSIC BUSINESS
COURSE SYLLABUS
Course Title:
Entertainment Industry Entrepreneurship (Entrepreneurship in the Music
Industry)
Class
Location: MBC 200a Meeting Time(s):
MTWRF 11:30am-1:15pm
Instructor: Dr. Wacholtz
Office:
224 B. Massey
Contacts: Phone: 460-5437 Email: wacholtzl@mail.belmont.edu
wacholtz@comcast.net
COURSE DESCRIPTION:
MBU 4800. Entrepreneurship in the Music
Industry (3). Prerequisite: MBU
1110. Entertainment entrepreneurship is based on the process of identifying
opportunities in the entertainment marketplace, exploring potential resources
to pursue those opportunities, and committing to action the resources necessary
to exploit the opportunities for long-term gain.
COURSE OBJECTIVES:
To provide students with an opportunity to determine their
entertainment industry entrepreneurship career preferences, establish short,
career, long term goals and to develop
research methods and analysis to determine start-up funding and operations,
management skills; a business plan, and an exit strategy.
· To possess a well grounded understanding of entrepreneurial business principals.
· To develop an understanding of important business issues as they relate to new ventures.
· To identify, appreciate, and assess the knowledge, attitudes, and skills of an entrepreneur.
· To study and observe entrepreneurial settings and entrepreneurial role models through exposure to actual business settings and experiences.
· To have an expanded awareness of the resources available for creating a business plan.
· To establish a level of confidence in creating a business plan for your specific area of study as a tool to assess, create and communicate your business concept.
In addition the course will provide a better understanding of:
·
Entrepreneurship
·
Leadership
techniques and skills
·
The mega
entertainment conglomerates and their dependence on entrepreneurial artist
products and services
·
The value of
copyrights with respect to the entertainment industry
·
The process of
taking an idea to the business plan process to public for sale.
·
Different types
of deals for songwriters, publishers, recording artists and managers/artists
·
The effects and
industry uses of new technologies such as MP3.com, Napster, and Internet
marketing, digital file sharing and downloads
·
The principal job
responsibilities of attorneys, managers, talent agents, concert promoters,
musicians, publishers, recording artists, vocalists, producers, booking agents,
film industry contacts, and how they interface
·
Icons, message,
and consumer psychographics and demographics
·
A basic business
entrepreneurship industry vocabulary
·
Industry related
ethical responsibilities
·
Industry
marketing practices, promotion publicity and uses of mass media outlets
·
Distribution,
retail and Internet career opportunities
·
Artist management
and concert promotion processes and career opportunities
·
Basic business
strategies and non-profit organizations as related to the music and
entertainment industry
·
Trends for
entrepreneurship and related industry strategies and career opportunities
·
Retail outlets
and types of distribution
·
Unique business
mergers and practices such as virtual corporations
·
Financial
information and industry breakeven points
·
Industry related
historical perspectives and future trends
GOALS OF THE MIKE CURB COLLEGE OF
ENTERTAINMENT AND MUSIC BUSINESS:
The
following objectives will be applied toward course completion:
·
To
provide a personalized, career-oriented and practical education that emphasizes
leadership, innovation, private enterprise, and entrepreneurship.
·
To equip students with the tools to
think critically, communicate effectively, accept responsibility, make
successful decisions, and prosper in diverse work environments.
·
To emphasize quality classroom
instruction within the parameters of ethical Christian principles.
As members of the Belmont community,
students, faculty, staff, and administrators are all responsible for ensuring
that their experiences will be free of behaviors, which compromise value. In order to uphold academic integrity, the
University has adopted an Honor System.
Students and faculty will work together to establish the optimal
conditions for honorable academic work.
Following is the Student Honor Pledge that guides academic behavior:
“I will not give or receive aid during examinations; I
will not give or receive false or impermissible aid in course work, in the
preparation of reports, or in any other type of work that is to be used by the
instructor as the basis of my grade; I will not engage in any form of academic
fraud. Furthermore, I will uphold my responsibility to see to it that others
abide by the spirit and letter of this Honor Pledge.”
COURSE REQUIREMENTS:
1. Attendance:
Belmont University is committed to the idea that regular class
attendance is essential to successful scholastic achievement. When the number of absences for any reason
exceeds four times the number of scheduled class meetings per week (25% of
meetings during summer term), the student is involuntarily dropped from the
course with a grade of “WF” – Belmont University Catalog
2. Materials:
Textbooks and software
Text
book: Entrepreneurial Small Business-Katz and Green
3. Course Components
Business
Plan-Phase I, Phase II, and Phase III
The creation of a business plan will be a tool to assist you to put the
concepts we have addressed together. Resources will be provided to help you
with the plan, including software that can assist you through the process. You
will be able to select the type of business for the business plan and are
encourage design the plan based on your area of interest. The objective is to
make this a positive, obtainable, and useful experience.
Final Exam
The mid-term exam is worth a total of 25% of final grade
Final exam is worth 25% of final grade
Business Plan is worth 25% of final grade.
Class Pitch
of Business Plan Executive Summary is worth 25%
4. Basis of grade evaluation: Grading scale as per the current Undergraduate
Bulletin.
Exams may consist of a
variety of question types: multiple choices; true/false, short answer,
matching, or essay questions. Students
will be advised prior to the exam what type of questions to expect. In addition to the text, students are also
responsible for any information presented in class in the form of readings,
handouts, videos, exercises, cases, etc.
Your instructor will announce the exact date of examination. Please see policies stated in the current
Belmont University Bulletin. However,
the grading system and scales are based on a formula that states that only a
certain segment of the class may attain a particular grade on each exam
(curve). The final grade is determined
by a formula without regard to the number of students who can attain a
particular overall course grade (absolute grade). Each individual test is curved with a
mean/standard deviation scale. Each test
score is competitive and the final course grades are not curved.
A 93-100
A- 90-92
B+ 87-89
B 83-86 Superior to the average.
B- 80-82
C+ 77-79
C 73-76 Average or typical grade of class
C- 70-72
D+ 67-69
D 63-66 Inferior to the average.
D- 60-62
F 59-0 Failure
to receive credit for the course.
CHEATING
Students caught
cheating (during exams, through plagiarism or any other form) will result in a
grade of zero (0) for that exam or assignment. Please refer to the Belmont
University Student Handbook. Appropriate
college personnel will be notified to determine if student will receive a grade
of “F” in the course.
Accommodation of Disabilities:
In
compliance with Section 504 of the Rehabilitation Act and the Americans with
Disabilities Act, Belmont University will provide reasonable accommodation of
all medically documented disabilities.
If you have a disability and would like the university to provide
reasonable accommodations of the disability during this course, please notify
Tammye Tanksley, Director of Counseling & Developmental Support in the
Office of the Dean of Students (460-6407) as soon as possible.
*THIS SYLLABUS PROVIDES A GENERAL PLAN FOR THIS COURSE. DEVIATIONS MAY BE NECESSARY AND WILL BE ANNOUNCED IN CLASS.
TENTATIVE CLASS SCHEDULE-MBU
4800
TENTATIVE SUMMER CLASS
SCHEDULE-MBU 4800
Date
|
Welcome/Introduction Introduction to Entrepreneurship |
|
Section Part 2:Reinventing Innovation- Mid-Term Exam |
|
Section Part 3 Entrepreneurship Stages of Development |
|
Section Part 4 Entrepreneurship Stages of Management |
|
Business July 2-Executive Summary Final Exam Business Plan Presentations |