Course # / Title: EIS 2310.02 Entertainment Industry Economics
Semester: Spring 2009
Instructor: Dr. Jennifer Wilgus
Contact: Office: MH 345, Phone: 460-6319, E-mail: wilgusj@mail.belmont.edu
Office Hours: MW 9:30-11:00 & 1:00-1:30, T 10:00-3:00
All Other Times By Appointment
Course Credit: 3 Hours
Class Location: MC 200A
Meeting Time(s): MW 3:30 – 4:45 am
Final Exam: Friday, May 8th at 5:00 pm
“Ye can lead a man up to the university, but you can't make him think.”
Finley Peter Dunne
Course Description: EIS 2310. Entertainment Industry Economics (3). Prerequisite: EIS 1220. An introductory analysis of the market economy, focusing upon the principles, processes, and institutions that influence general economic behavior tied to case studies and examples of economic principles found in the entertainment industry (defined as theater, film, computer generated productions, music, live performances, the internet, the print industry, and mass media).
Course Outcomes: At the end of this course, the student will be able to:
Performance Tasks: During this course, the student will:
ú define and/or explain economic concepts such as demand and supply, elasticity, revenues and costs relative to the entertainment industry.
ú describe, illustrate, interpret, and apply a variety of economic models used in the entertainment industry.
ú define, calculate, and interpret various economic measures impacting the entertainment industry.
ú analyze the economic benefits and costs of public policy on the entertainment industry.
Assessment Tools: During this course, outcomes mastery will be evaluated by:
ú written homework assignments.
ú written responses on short answer exams.
ú in-class assignments.
Testing & Assignments:
Testing:
You should expect four in-class exams, including a comprehensive final. However, you are required to take only 3 of the 4 exams, each worth 100 points and counting 25% of your grade. You choose which 3 exams to take. This implies that you can elect not to take the comprehensive final if you take the first three exams. Thus, NO MAKE-UP EXAMS will be given. In-class exams may consist of problems, graphs, short-answer, and discussion questions. Exams will account for 75% of your grade.
You are allowed one hand-written 4x6 index card to use on the exam. The card must be turned in with your exam. Any card larger than 4x6 or typed will automatically reduce your exam grade by one letter – i.e. you automatically lose 10 points on the exam.
Failure to take any of the required exams at the scheduled times may result in a score of zero. Unless otherwise stated, you are responsible for all text, lecture, and discussion material.
For a list of tentative test dates, see the last page of this syllabus.
Assignments:
Each week you will be assigned a set of questions and/or problems related to the course material. The assignments are due at the beginning of class. LATE ASSIGNMENTS ARE NOT ACCEPTABLE WITHOUT A VALID, VERIFIABLE EXCUSE. The assignments will be based upon a 10 point scale. One assignment grade will be dropped. These assignments will account for 25% of your grade.
For a list of tentative due dates, see the last page of this syllabus.
The following table provides a break-down of your grade for the semester.
|
Activity |
Credit |
Purpose / Description |
|
Assignments |
25% |
Based on readings, lecture, and class discussions, the assignments will assess student knowledge of course topics. |
|
Exams |
75% |
Based on the readings, lectures, and class discussions, the exams will assess the level of student knowledge of course topics. Each exam may consist of problems, graphs, short-answer, and discussion questions. |
Course & Classroom Policies:
Attendance & Participation:
Class attendance follows university policy as stated in the current Undergraduate Bulletin. Class participation is expected; attendance and absences will be noted.
Attendance is vital to your understanding of this course. Since weekly assignments will be given, cutting class may detrimentally impact your grade.
I reserve the right to assign an administrative WF to students who accumulate absences in excess of four times the number of class meetings per week as prescribed in the university catalog (e.g., missing more than 8 classes in a MW class results in a WF).
Materials:
Hoskins, Colin, Stuart McFadyen, and Adam Finn. Media Economics: Applying Economics to New and Traditional Medias, Sage Publications Inc., 2004.
PowerPoint Slides available on Blackboard
Calculator – cell phones are not acceptable as calculators
Grade Evaluation: As per CEMB policy, the grade assignment scale for this course is:
|
Grade |
Percent (GPA) |
|
A |
94 (4.0) |
|
A- |
90 (3.7) |
|
B+ |
87 (3.3) |
|
B |
84 (3.0) |
|
B- |
80 (2.7) |
|
C+ |
77 (2.3) |
|
C |
74 (2.0) |
|
C- |
70 (1.7) |
|
Final grades below 70% will not apply to the major. |
|
|
D+ |
67 (1.3) |
|
D |
64 (1.0) |
|
D- |
60 (0.7) |
|
F |
< 60 (0) |
Classroom Policies:
All university and college rules and policies of Belmont University will be observed in this course. Please see the Belmont University 2008-2009 Catalog and Belmont Website for policies on course adds/drops, incompletes, final exams, nondiscrimination, disruptive behavior, and cheating/plagiarism.
There are certain expectations that I have concerning your responsibilities and your behavior in this class that I think need to be stated up-front so that we can minimize any potential misunderstandings throughout the semester. I expect:
1. you to respect me and your classmates during class. My job is to teach you in the classroom and I cannot do that effectively if people are chatting, sleeping, coming in late, leaving early, or in any other way disturbing me or other students in the classroom.
2. all electronic devices to be turned OFF during class. This does not mean putting the devices on vibrate. Anyone found texting or surfing in class will lose the device during class.
3. you to take responsibility for your learning. Although you are not required to attend every class you are required to learn the material somehow in order to get a passing grade for this class. I expect that you at least look over the assigned material in the textbook before each class so that you know what we will be discussing.
4. that you behave with honesty and integrity. Cheating is not acceptable under any circumstance. I will not tolerate cheating in my class and anyone caught cheating will receive an automatic “F” for the class and will be sent to the Office of Student Affairs for possible disciplinary action.
Honor Code: It is the responsibility of each student to abide by the Belmont University Honor Code. “In affirmation of the Belmont University Statement of Values, I pledge that I will not give or receive aid during examinations; I will not give or receive false or impermissible aid in course work, in the preparation of reports, or in any other type of work that is to be used by the instructor as the basis of my grade; I will not engage in any form of academic fraud. Furthermore, I will uphold my responsibility to see to it that others abide by the spirit and letter of this Honor Pledge.”
Accommodation of Disabilities: In compliance with Section 504 of the Rehabilitation Act and the Americans with Disabilities Act, Belmont University will provide reasonable accommodation of all medically documented disabilities. If you have a disability and would like the university to provide reasonable accommodations of the disability during this course, please notify the Office of the Dean of Students located in Beaman Student Life Center (460-6407) as soon as possible.
Class Schedule: (any changes in the schedule will be announced in class)
Date |
Class Topic |
ASSIGNMENT DUE DATES |
|
W 1/14 |
Introduction & Syllabus |
|
|
M 1/19 |
Martin Luther King Holiday – No Classes!! |
|
|
W 1/21 |
Chapter 1: Introduction & Overview |
|
|
M 1/26 |
Chapter 2 & 3: Demand & Supply |
Assignment 1 – Introduction & Overview |
|
W 1/28 |
|
|
|
M 2/02 |
|
Assignment 2 – Demand & Supply |
|
W 2/04 |
Chapter 4 – Consumer Behavior |
|
|
M 2/09 |
|
Assignment 3 – Markets & Consumer Behavior |
|
W 2/11 |
Review for Exam 1 |
|
|
M 2/16 |
Exam 1 – Chapters 1-4 |
|
|
W 2/18 |
Chapter 5 – Production & Cost |
|
|
M 2/23 |
|
|
|
W 2/25 |
Chapter 6 – Revenue, Profit & Risk |
Assignment 4 - Production & Cost |
|
M 3/02 |
|
|
|
W 3/04 |
Chapter 7 – Market Structure |
Assignment 5 – Revenue, Profit & Risk |
|
M 3/09 |
Spring Break – No Classes!! |
|
|
W 3/11 |
Spring Break – No Classes!! |
|
|
M 3/16 |
Chapters 8 & 9: Market Structure Types |
Assignment 6 – Market Structure |
|
W 3/18 |
|
|
|
M 3/23 |
Chapter 11: Advertising |
Assignment 7 – Market Structure Types |
|
W 3/25 |
|
|
|
M 3/30 |
Exam 2 – Chapters 5-9, 11 |
|
|
W 4/01 |
Chapter 10: Pricing & Market Segmentation |
|
|
M 4/06 |
|
|
|
W 4/08 |
|
Assignment 8 – Pricing & Market Segmentation |
|
M 4/13 |
Chapter 12: Labor Markets |
|
|
W 4/15 |
|
|
|
M 4/20 |
Chapter 13: Government Intervention |
Assignment 9 – Labor Markets |
|
W 4/22 |
|
|
|
M 4/27 |
Chapter 14: International Trade |
Assignment 10 – Government Intervention |
|
W 4/29 |
|
|
|
M 5/04 |
Exam 3 – Chapters 10, 12-14 |
|
|
W 5/06 |
Academic Preparation Day – No Classes!! |
|
|
F 5/08 |
COMPREHENSIVE FINAL EXAM - 5:00 PM |
|