Course # / Title: EIS 2310.01 & EIS 2310.02 Entertainment Industry Economics
Semester: Spring 2008
Instructor: Dr. Jennifer Wilgus
Contact: Office: MH 345, Phone: 460-6319, E-mail: wilgusj@mail.belmont.edu
Office Hours: MW 1:00-3:00, TR 10:00-12:00 – All Other Times By Appointment
Course Credit: 3 Hours
Class Location: MC 414
Meeting Time(s): EIS 2310.01: TR 2:00 – 3:15 pm
Final Exam: EIS 2310.01: Thursday, May 1st at 2:00 pm
“Ye can lead a man up to the university, but you can't make him think.”
Finley Peter Dunne
Educational Objectives of the Mike Curb College of Entertainment & Music: 1) To provide a personalized, career-oriented and practical education that emphasizes leadership, innovation, private enterprise and entrepreneurship. 2) To equip students with the tools to think critically, communicate effectively, accept responsibility, make successful decisions, and prosper in diverse work environments. 3) To emphasize quality classroom instruction within the parameters of ethical Christian principles.
Course Description: EIS 2310. Entertainment Industry Economics (3). Prerequisite: EIS 1220. An introductory analysis of the market economy, focusing upon the principles, processes, and institutions that influence general economic behavior tied to case studies and examples of economic principles found in the entertainment industry (defined as theater, film, computer generated productions, music, live performances, the internet, the print industry, and mass media).
Learning Outcomes: The student will demonstrate:
Performance Criteria: Students will:
ú identify and discuss key economic concepts applied to the entertainment industry.
ú describe, illustrate, interpret, and apply economic models used in the entertainment industry.
ú define, calculate, and interpret various economic measures used in the entertainment industry.
ú describe and discuss the market structure, level of market concentration, and the impact of technology on different sectors of the entertainment industry.
ú analyze the benefits and costs of government intervention in the entertainment industry and to assess the effect of piracy on the entertainment business today.
Honor Code: It is the responsibility of each student to abide by the Belmont University Honor Code. “In affirmation of the Belmont University Statement of Values, I pledge that I will not give or receive aid during examinations; I will not give or receive false or impermissible aid in course work, in the preparation of reports, or in any other type of work that is to be used by the instructor as the basis of my grade; I will not engage in any form of academic fraud. Furthermore, I will uphold my responsibility to see to it that others abide by the spirit and letter of this Honor Pledge.”
Accommodation of Disabilities: In compliance with Section 504 of the Rehabilitation Act and the Americans with Disabilities Act, Belmont University will provide reasonable accommodation of all medically documented disabilities. If you have a disability and would like the university to provide reasonable accommodations of the disability during this course, please notify the Office of the Dean of Students located in Beaman Student Life Center (460-6407) as soon as possible.
Course Requirements:
1. Attendance:
Attendance is vital to your understanding of this course. Since weekly assignments will be given, cutting class may detrimentally impact your grade.
I reserve the right to assign an administrative WF to students who accumulate absences in excess of four times the number of class meetings per week as prescribed in the university catalog.
2. Required Text and Other Materials:
Vogel, Harold L. Entertainment Industry Economics: A Guide for Financial Analysis, Cambridge University Press, 2007.
PowerPoint Slides available on Blackboard
Calculator – cell phones are not acceptable calculators
3. Assignments:
Weekly Assignments:
Each week you will be assigned a set of questions and/or problems related to previously covered material. The assignments are due at the beginning of class. Late assignments are unacceptable without a valid, verifiable excuse. The assignments will be based upon a 10 point scale. One assignment will be dropped. These assignments will account for 25% of your grade.
For a list of tentative due dates, see the last page of this syllabus.
4. Testing:
You should expect four in-class exams, including a comprehensive final. However, you are required to take only 3 of the 4 exams, each worth 100 points. You choose which 3 exams to take. This implies that you can select not to take the comprehensive final if you take the first three exams. Thus, NO MAKE-UP EXAMS will be given. In-Class Exams may consist of problems, graphs, short-answer, and discussion questions. Each exam will be equally weighted at 25%. Thus, exams will account for 75% of your grade.
You are allowed one hand-written 4x6 index card to use on the exam. The card must be turned in with your exam. Any card larger than 4x6 or typed will automatically reduce your exam grade by one letter – i.e. you automatically lose 10 points on the exam.
For a list of tentative test dates, see the last page of this syllabus.
5. Basis of grade evaluation:
Your course evaluation will be based on the following:
Weekly Prepared Assignments 25%
In-Class Exams (3 @ 25% each) 75%
Total 100%
Grading scale as per the current Undergraduate Bulletin.
A: 94-100, A-: 90-93
B+: 88-89, B: 84-87, B-: 80-83
C+: 78-79, C: 74-77, C-: 70-73
D+: 68-69, D: 64-67, D-: 60-63
F: 59 and below
Failure to take any of the required exams at the scheduled times may result in a score of zero. Unless otherwise stated, you are responsible for all text, lecture, and discussion material.
6. CLASS Policies:
All university and college rules and policies of Belmont University will be observed in this course. Please see the Belmont University 2007-2008 Catalog and Belmont Website for policies on course adds/drops, incompletes, final exams, nondiscrimination, disruptive behavior, and cheating/plagiarism.
There are certain expectations that I have concerning your responsibilities and your behavior in this class that I think need to be stated up-front so that we can minimize any potential misunderstandings throughout the semester. I expect:
1. that you read the syllabus and that you make yourself aware of all the requirements and deadlines associated with the class. Saying “I didn’t read the syllabus” will not be accepted as an excuse for failing to meet requirements and deadlines.
2. all electronic devices (computers, cell phones, pagers, Ipods, etc...) to be turned OFF during class.
3. that you will put forth effort in learning the material covered in this class. Although you are not required to attend every class you are required to learn the material somehow in order to get a passing grade for this class. I expect that you at least look over the assigned material in the textbook before each class so that you know what we will be discussing.
4. that if you are having problems with the class that you will come talk to me about them. I have an open door policy. The sooner you come the better off you’ll be. There is little or nothing I can do to help at the end of the course so do not wait until then to see me.
5. that you behave with honesty and integrity. Cheating is not acceptable under any circumstance. I will not tolerate cheating in my class and anyone caught cheating will receive an automatic “F” for the class and will be sent to the Office of Student Affairs for possible disciplinary action.
6. that you behave appropriately in class. My job is to teach you in the classroom and I cannot do that effectively if people are checking email and surfing online, reading the newspaper, sleeping, coming in late, or in any other way disturbing me or other students in the classroom.
7. Class Schedule: (any changes in the schedule will be announced in class)
Date |
Class Topic |
ASSIGNMENT DUE DATES |
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R 1/10 |
Introduction & Syllabus |
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T 1/15 |
Chapter 1 – Economic Perspectives |
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R 1/17 |
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T 1/22 |
Chapter 2 - Basic Elements |
Assignment 1 – Economic Perspectives |
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R 1/24 |
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T 1/29 |
Chapter 6 - Music |
Assignment 2 – Basic Elements |
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R 1/31 |
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T 2/05 |
Chapter 7 - Broadcasting |
Assignment 3 – Music |
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R 2/07 |
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T 2/12 |
Review for Exam 1 |
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R 2/14 |
Exam 1: Chapters 1, 2, 6, 7 |
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T 2/19 |
Chapter 3 – Movie Macroeconomics |
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R 2/21 |
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T 2/26 |
Chapter 4 – Making & Marketing Movies |
Assignment 4 – Movie Macroeconomics |
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R 2/28 |
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T 3/04 |
Chapter 5 – Financial Accounting in Movies |
Assignment 5 – Making & Marketing Movies |
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R 3/06 |
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T 3/11 |
Chapter 12 - Sports |
Assignment 6 – Financial Accounting in Movies |
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R 3/13 |
Review for Exam 2 |
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T 3/18 |
Exam 2 – Chapters 3-5, 12 |
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R 3/20 |
Easter Break – No Classes! |
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T 3/25 |
Spring Break – No Classes! |
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R 3/27 |
Spring Break – No Classes! |
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T 4/01 |
Chapter 13 – Performing Arts & Culture |
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R 4/03 |
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T 4/08 |
Chapter 14 – Amusement/Theme Parks |
Assignment 7 – Performing Arts & Culture |
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R 4/10 |
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T 4/15 |
Chapter 11 – Gaming & Wagering |
Assignment 8 – Amusement/Theme Parks |
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R 4/17 |
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T 4/22 |
Chapter 15 – Performance & Policy |
Assignment 9 – Gaming & Wagering |
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R 4/24 |
Review for Exam 3 & Final |
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T 4/29 |
Exam 3 – Chapters 10-14 |
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R 5/01 |
COMPREHENSIVE FINAL EXAM –EIS 2310.01 - 2:00 PM |
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