INTERNATIONAL
MUSIC BUSINESS COURSE
Spring semester 2007.
MBU
3330
Mark
Moffatt 615 460 9592
Email : markoffatt@netscape.net
Course
description:
An exploration of issues confronting entertainment and music business
firms in a competing global environment.
Course
objective:
To provide students
with an overview of the international music industry
Performance
Criteria:
·At the end of this course students shall be able
to:
·Explain how
US music is marketed abroad
·Compare the
cultural, political and economic systems in the territories covered
in the course.
·Contrast the
US music economy with music economies of foreign markets.
·Examine the
impact of American
culture on the world and how that affects world opinion of the US.
Learning
Criteria:
·At the end
of this course students shall be able to
:
·Understand
how American music differs from then
music cultures in other countries around the world
·Articulate
how American culture ( and particularly the music industry) impacts the rest of the world
·Identify
leading indicators of America’s role in the global music market.
Prepared assignments: 8 Impression papers.
Testing: There are three ( 3)
exams and a final.
Class schedule.
1: Thurs 1/11. intro to course
2 Tues 1/16. US vs International
revenue streams.
3 Thurs 1/18. International Marketing& Touring
4: Tues 1/23 Currencies/Foreign relations
5: Thurs 1/25
Digital distribution and international borders
6: Tues 1/30 Music
for Film and TV / foreign markets
7: Thurs 2/1 Succeeding in
International markets
8: Tues 2/6
recap & 2
impression papers due.
9: Thurs 2/8 Exam
1. 11am.
10 Tues 2/13 Touring
cities/ specific regional problems
11: Thurs 2/15 " " " "
12: Tues 2/20
Europe .Map/ countries/ capitals.
13: Thurs 2/22
Defining features of Europe. The Welfare state,
14 Tues 2/27
Types of Capitalism. Hard power vse soft power.
15: Thurs 3/1 Global perception of US & it's
citizens. Americans doing business
abroard & 2 Impression papers due.
SPRING BREAK
16: Tues
3/13 Music business in the EU
17 Thurs 3/15
Exam 2 11am
18: Tues 3/20 Canada
19 Thurs 3/22 Australia New Zealand/
20 Tues 3/27 ASIA map/ country / capitals
21 Thurs 3/29 Asia historical overview & current situation
22; Tues 4/3 Japan
EASTER
23: Tues 4/10 China & 2
Impression papers due
24 Thurs4/12
Exam 3
25: Tues 4/17
India
26 Thurs 4/19 Indonesia/
Malaysia/
27: Tues 4/24
Latin America countries/ map/ capital
28: Thurs 4/26 Doing business in Latin America
29 Tues 5/1 " " "
30: Thurs 5/3 Country
music and the latin culture
( including assimilated US market) 2 impression papers due
31
Monday 5/7 Final
exam. 11 am.