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Course # / Title: |
MBU3330 - 01G/International Music Business |
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Course Credit Hours: |
3 Semester Hours |
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Semester: |
FALL 2008 |
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Instructor: |
David J. Moser, J.D./B.F.A. |
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Instructor Contacts: |
Massey College of Business, Rm. 242; 460-5439 (office) or 498-3006 (cellphone); moserd@mail.belmont.edu |
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Instructor Office Hours: |
Monday & Wednesday 2:00 – 5:00; Other times by appointment |
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Class Location: |
Massey College of Business, Room 100 |
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Meeting Time(s): |
Tues. & Thurs. 11:00 – 12:15 |
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Final Exam: |
Monday, December 15, 2008; 11:00 a.m. – 1:00 p.m. |
Course Description: Prerequisite: MBU 1110 or permission of instructor. An exploration of issues confronting entertainment and Music Business firms in a competitive global environment. Particular emphasis includes the manufacturing, marketing, management or financing of entertainment and promotion of the music and entertainment industries which are additional areas of study. Gen. Ed. Designation: GS (G – Global Studies).
Course Outcomes: At the end of this course students shall be able to: Recognize and explain historical, cultural, political, and economic factors that enable or inhibit development of a country’s domestic entertainment industry; Compare and contrast the U.S. music/entertainment industry with music/entertainment industries of foreign countries; Describe how U.S. music and entertainment products are distributed and marketed abroad; Evaluate and critique the economic and social impact of American entertainment content on the world and; Identify and evaluate important challenges facing the global entertainment industries.
Performance Tasks: During this course, the student will: Discuss information covered in class and in assigned reading materials; Analyze situations and apply knowledge from readings and class discussion to answer questions on exams and/or assignments; Collaborate with other class members to analyze a specific country’s music industry and make a written and oral summary of the results; Write papers summarizing and explaining a topic related to the international music/entertainment industry.
Assessment Tools: During this course, outcomes mastery will be evaluated by:
ú Comprehensive written final exam covering terminology, concepts, and application of concepts based on class lecture/discussion and assigned readings.
ú Small group written and oral summary and analysis of a foreign country’s music/entertainment industry.
ú Written summaries of topics related to the international music/entertainment industry.
Testing & Assignments: There will be 3 exams (including a final exam) given throughout the semester (on the dates specified below). In accordance with CEMB policy, make-up exams are not allowed. If you miss an exam, your Final Exam grade will be counted in place of the missed exam. The Final Exam is mandatory. The Final Exam will be comprehensive as required by College policy and will take place on the date specified by Belmont University. UNIVERSITY POLICY DOES NOT ALLOW THE INSTRUCTOR TO CHANGE FINAL EXAM DATES AND ANY EXCEPTIONS MUST BE APPROVED IN WRITING BY THE PROVOST. Please bring a No. 2 pencil with you for any in-class exams. All written assignments are due on the due date at the beginning of class (unless otherwise specified). Late assignments will result in a letter grade reduction (A to B, etc.) and assignments will not be accepted one week after the due date.
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Activity |
Credit |
Purpose/Description |
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1. Exams (2 exams, each worth 20%) |
40 % |
Online exams will consist of some or all of the following types of questions: multiple-choice, true/false, matching, short answer, short essay. Questions will assess the student’s basic comprehension and application of information covered in class and assigned reading material. Exam 1 due by 10/1; Exam 2 due by 11/21. |
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2. Final Exam |
30 % |
A comprehensive exam which will consist of some or all of the following types of questions: multiple-choice, true/false, matching, short answer, short essay. Questions will measure knowledge of the topic and ability to analyze and apply knowledge gained from class sessions and readings. Date: 12/15 from 11:00 a.m. – 1:00 p.m. |
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3. Group Country Analysis |
20 % |
Small groups will do research on the music/entertainment industries of different countries, turn in a written summary, and conduct an in-class presentation. Further instructions to be provided. Due 9/23 in class. |
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4. Impression Papers (5% each) |
10% |
You will write 2 short papers (1-2 pages); 1 paper will be about a foreign artist; the other paper will summarize and explain an article dealing with the global entertainment business. Further instructions to be provided. Paper #1 due 9/11 in class; Paper #2 due 11/6 in class. |
Course & Classroom Policies:
Attendance & Participation: Class attendance follows university policy as stated in the current Undergraduate Bulletin. Class participation is expected; attendance and absence will be noted. As provided by the Undergraduate Bulletin: “When the number of absences for any reason exceeds four times the number of scheduled class meetings per week, a student will be involuntarily dropped from the course with a grade of WF.” If you are not present at the beginning of class when attendance is taken, you will be counted as absent. You do not need to inform me of the reason for absences and it is solely your responsibility to keep up with your absences. Absences can only be excused in writing by the Provost (professors do not have authority to excuse absences). Please do not ask me how many absences you have during the semester since I do not total absences until after the last class session.
Materials: There is no required textbook for this course. Instead, reading materials will be made available online, in-class and/or on library reserve. A list of reading materials will be provided in class and online. Optional Text: This Business of Global Music Marketing, Tad Lathrop, Billboard Books, 2007. This book provides useful information on marketing music internationally which is one of the topics to be covered by this course. It is not available in the Belmont bookstore, but can be purchased at most major bookstores, including online bookstores such as amazon.com.
Grade Evaluation: As per CEMB policy, the grade assignment scale for this course is:
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Grade |
Percent (GPA) |
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A |
94 (4.0) |
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A- |
90 (3.7) |
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B+ |
87 (3.3) |
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B |
84 (3.0) |
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B- |
80 (2.7) |
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C+ |
77 (2.3) |
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C |
74 (2.0) |
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C- |
70 (1.7) |
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Final grades below 70 % will not apply to the major. |
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D+ |
67 |
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D |
64 |
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D- |
60 |
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F |
< 60 |
Honor Code: It is the responsibility of each student to abide by the Belmont University Honor Code. “In affirmation of the Belmont University Statement of Values, I pledge that I will not give or receive aid during examinations; I will not give or receive false or impermissible aid in course work, in the preparation of reports, or in any other type of work that is to be used by the instructor as the basis of my grade; I will not engage in any form of academic fraud. Furthermore, I will uphold my responsibility to see to it that others abide by the spirit and letter of this Honor Pledge.”
Electronic Device Policy: You are free to use notebook computers or other electronic devices (e.g., PDAs, etc.) for class-related purposes (e.g., taking notes). However, use of any such devices for other purposes or during exams or assignments is strictly prohibited unless I give specific permission otherwise (e.g., online exams, assignments requiring use of Internet resources, etc.). Cell phone use (i.e., calling and receiving calls or text messages, etc.) in class is prohibited since such activity can be disruptive to other students. All use of computers and other electronic devices is also subject to any applicable policies of Belmont University.
Accommodation of Disabilities: In compliance with Section 504 of the Rehabilitation Act and the Americans with Disabilities Act, Belmont University will provide reasonable accommodation of all medically documented disabilities. If you have a disability and would like the university to provide reasonable accommodations of the disability during this course, please notify the Office of the Dean of Students located in Beaman Student Life Center (460-6407) as soon as possible.
Class Schedule: The following is a tentative schedule which may be modified somewhat during the course of the semester.
Week 1 Introduction – Music All Over the World
(8/27-8/29)
9/1 Labor Day Holiday
Week 2 Global Music Business Overview
(9/2-9/5)
Week 3 Selling American Music Abroad
(9/8-9/12) Paper #1 due 9/11 in class
Week 4 North America
(9/15-9/19)
Week 5 South America
(9/22-9/26) Europe
Country Analysis paper due 9/23 in class
Week 6 Europe
(9/29-10/3) Exam #1 (Online – due by 10/1)
10/6-10/8 Fall Break
Week 7 Asia
(10/9-10/10)
Week 8 Asia
(10/13-10/17)
Week 9 Australia/New Zealand
(10/20-10/24)
Week 10 Africa & Middle East
(10/27-10/31) Choosing Foreign Markets
Week 11 Foreign Distribution
(11/3-11/7) Paper #2 due 11/6 in class
Week 12 Production & Packaging Music for Global Sale
(11/10-11/14) Foreign Placement & Pricing
Week 13 Foreign Marketing & Publicity
(11/17-11/21) Exam #2 (Online – due by 11/21)
Week 14 International Touring
(11/24-11/25)
11/26-11/28 Thanksgiving Break
Week 15 International Music Publishing
(12/1-12/5)
Week 16 Global Piracy of Entertainment Products
(12/8-12/9)
12/10/08 Academic Preparation Day
12/15/08 Final Exam 11:00 a.m. – 1:00 p.m.