COURSE SYLLABUS
Class Location:
Massey200 B Meeting
Times:
Wednesday 12:00-2:45 PM
Instructor: Mr. Jimmy Carter
Contacts: Phone: 615-403-2029 Email: Askjimmycarter@aol.com
COURSE DESCRIPTION:
This course deals with the relationship of music business
professionals and the various electronic/film media outlets where their product
is exposed to the public. This course is intended to the give the
non-communications major an elementary knowledge of the who, what, where and
why or radio, television, cable, motion pictures , music videos, jingles ,the Internet and
other electronic media where music plays a role in production/programming.
COURSE
OBJECTIVES:
As a result of MBU 373.01, the student should be able to
interface with their electronic media/film counterparts in the course of their
artist management , publicity and promotion duties. Understanding the needs of
the media and how the media can be used to the utmost by the music industry..
GOALS OF
THE
The following
objectives will be applied toward course completion:
·
To provide a personalized,
career-oriented and practical education that emphasizes leadership, innovation,
private enterprise, and entrepreneurship.
·
To
equip students with the tools to think critically, communicate effectively,
accept responsibility, make successful decisions, and prosper in diverse work
environments.
·
To
emphasize quality classroom instruction within the parameters of ethical
Christian principles.
As members of the
“I will not give or
receive aid during examinations; I will not give or receive false or
impermissible aid in course work, in the preparation of reports, or in any
other type of work that is to be used by the instructor as the basis of my
grade; I will not engage in any form of academic fraud. Furthermore, I will
uphold my responsibility to see to it that others abide by the spirit and letter
of this Honor Pledge.”
COURSE
REQUIREMENTS:
1. Attendance: As per the
current Undergraduate Bulletin……Furthermore…
As in most things, you get out what you put in.. This class
is a difficult one to make up. This class has a book and you can always get the
lecture notes BUT that is a small part of the content.. Since we are talking
about electronic media you have to SEE it in the form of video’s , visual aids,
one field trip and guest speakers. You just miss out if you are not here..
Class participation is 20 % of the grade. In the past, this has often meant a
letter in the final grade. Basically, that 20% is equal to one the four tests.
The participation includes book reports,
physical attendance but also outside projects ( tv stations visit).
And ARRIVING AT CLASS ON TIME!! I hate late!!!!! Also, the University does have an attendance
policy so for more consult the current catalog. We will take roll.
2. Materials: The required
text will be at the campus bookstore for purchase.. . It is a paperback study
guide….The material in this class is very timely. It changes every semester in
some elements. There will be other assignments and reading materials needed and
they will be discussed as we go. You MUST keep up with CURRENT events.. several
bonus and regular test questions on each test. Example: What was number one
film last weekend? /Who won the Best Actor Oscar last week, etc.
Participation
and Prepared assignments: The tests
account for 80% of the grade…..The 2 small book reports can make a difference
in a letter grade so they are important.
We will also have a field trip to WSMV-TV. You will also have some out of class
assignments that will be PART of the tests…Like an open book question but you
bring it to class worth 5 points on the test for example.. These assignments
will be discussed before and after with some folks given the report in class.. Getting
more YOU involvement in the class…
Book one.. Due at first test… Who
Moved the Cheese.. Dr. Spencer Johnson
Many years ago, Dr. Spencer Johnson was having a
difficult time dealing with a major change in his life. He thought it wasn't
fair, and he was confused and angry.
After a while, he sensed that if he was going to deal
with the change successfully, he needed to change - but he did not know how.
So he made up the story of Who Moved My Cheese? to get
him to laugh at himself, with his follies and fears, and to encourage him to
change, move on and realize something better.
He kept the story to himself and lived it until he
found "New Cheese." When friends inquired about the obvious
improvements in his life, he shared the story with them. One friend, Ken
Blanchard, later told the "Cheese" story to business audiences around
the world.
Many people who heard the story later revealed that it
helped them change, and they improved their jobs, their marriages or their
health.
Ken Blanchard encouraged Spencer Johnson to write the
story and publish it by asking him, "Do you realize how many other people
this could serve?"
The story of Who Moved My Cheese? was published as a
book in 1998.
At
test three,
an informal research paper on MTV is due. Three pages minimum, typed/double
spaced , that will include history, evolution and an overview of this important media that
has changed the music business and society. Explain how they got started, their
challenges, what changes they caused, how they have changed along the way, their
worldwide presence and the present. No footnotes per se but a reference list
page. You must use a minimum of three sources.
4. Testing: 4 tests each worth 20%...Missing tests will be dealt
with severely ! You MUST alert me in advance of the test on any possible
problem! My voice mail/email is always
in town!!! Grade evaluation is on a 10 point scale...90-100 A 80-89B 70-19 C 60-69 D Below 60 F…Tests
include current entertainment news bonus points.. They are ALL fill in the
blank or list type. Very little discussion. And NO multiple choice.
5. Basis of grade evaluation: Grading
scale as per the current Undergraduate Bulletin. Grade evaluation is on a 10 point
scale...90-100 A… 80-89B… 70-79C… 60-69
D… Below 60 F…
ITEM CREDIT
(or %)
A. Test #1 20 %
B.
Midterm
20%
C.
Test # 3 20%
D.
Final
20%
E. Class projects/Book Reports 20%
Total
Points 100 %)
Wed.. Aug. 22 Class #1 Introduction/The internet changes
EVERYTHING!
Wed. Aug.29 Class #2
Wed.. Sept 5 Class #3
Media Jobs/Power people/First
Music on TV
Wed. Sept. 12 Class #4 Test One- Book Report on Mouse due
Wed. Sept. 19 Class
#5 Music on TV/Ed Sullivan/
Wed. Sept 26
Class #6 Post Production TV-Film/Editing
Wed. Oct 3 Class #7 Music at Movies / Shut up and Sing!
Wed. Oct 10 Class #8 Midterm
Wed.
Oct 17 Class #9
The
Beatles/Making of a Hard Day’s Night/ Radio assignment
Wed. Oct 24
Class #10 Music
on TV today/Radio pre ipod /MTV assignment
Wed. Oct 31 Class
#11 MTV directors /jingles
Wed. Nov 7 Class #12
Test #3
only… CMA day
Wed. Nov 14 Class
#13 The
Score/Hollywood and Music
Wed. Nov 28
Class #14 The future/synergy/the internet
Final
schedule TBA TEST 4
Accommodation of Disabilities:
In
compliance with Section 504 of the Rehabilitation Act and the Americans with
Disabilities Act,