INTERNATIONAL MUSIC BUSINESS COURSE

Fall semester 2007.

Mark Moffatt 615 460 9592

Email : markmoffatt@netscape.net

Course description:

An exploration of issues confronting entertainment and music business firms in a competing global environment.

Course objective:

To provide students with an overview of the international music industry

Performance Criteria:

· At the end of this course students shall be able to:

· Explain how US music is marketed abroad

· Compare the cultural, political and economic systems in the territories covered in the course.

· Contrast the US music economy with music economies of foreign markets.

· Examine the impact of American culture on the world and how that affects world opinion of the US.

Learning Criteria:

· At the end of this course students shall be able to :

· Understand how American music differs from then music cultures in other countries around the world

· Articulate how American culture ( and particularly the music industry) impacts the rest of the world

· Identify leading indicators of America’s role in the global music market.

Prepared assignments: 8 Impression papers.

Testing: There are three ( 3) exams and a final.

Class schedule.

1: Wed 8/22. intro to course

Wed 8/22. international revenue streams.

2: Wed 8/29. International Marketing& Touring

Wed 8/29 Currencies/Foreign relations

3: Wed 9/05 Digital distribution and international borders

Wed 9/05 Music for Film and TV / foreign markets

4: Wed 9/12 Succeeding in International markets

Wed 9/12 recap & 2 impression papers due.

5: WED 9/ 19 Exam 1. Calculator required .

6: Wed 9/26 Defining features of Europe. The Welfare state,

Wed 9/26 Types of Capitalism. Hard power vse soft power.

7: Wed 10/03 Europe .Map/ countries/ capitals.

Wed 10/03 EU basics. /London/ venues. Touring UK.

8 : Wed 10/10 Touring EU cities /regional problems.

Wed 10/10 Global perception of US & it's citizens. Americans doing business

abroard & 2 Impression papers due.

Fall Break/ mid term grades.

9: Wed 17/10 Exam 2.

10 Wed 24/10 Canada

Wed 24/10 Australia /New Zealand

11: Wed 31/10 China/ASIA map/ country / capitals

Wed 31/10 Japan

12: Wed 11/07 India / Review/ 2 Impression papers due

13: Wed 11/14 Exam 3

Thanksgiving break.

14 Wed 11/28 Latin America

Wed 11/28 Country music and the US latin culture ( including assimilated US market) 2 impression papers due

15 Tues 11th 5 pm Final exam. .