Instructor: Dr. Jennifer Wilgus
Contact: Office: MH 345, Phone: 460-6319, E-mail:
wilgusj@mail.belmont.edu
Office Hours: M: 2:00
- 6:00; W: 1:00-3:00, TR: 10:00 - 11:00 – All Other Times By Appointment
Credit / Class Location:
3 Hours / MC 209A
Meeting Time(s):
TR 12:30 – 1:45 pm
Final Exam:
Friday, December 7th at
11:00 am
“Ye can lead a man up
to the university, but you can't make him think.”
Finley Peter Dunne
Educational Objectives of the Mike Curb College of
Entertainment & Music: 1) To provide a personalized, career-oriented
and practical education that emphasizes leadership, innovation, private
enterprise and entrepreneurship. 2)
To equip students with the tools to think critically, communicate effectively,
accept responsibility, make successful decisions, and prosper in diverse work
environments. 3) To emphasize quality classroom instruction within the
parameters of ethical Christian principles.
Course Description: EIS 2310.
Entertainment Industry Economics (3). Prerequisite: EIS 1220. An introductory
analysis of the market economy, focusing upon the principles, processes, and
institutions that influence general economic behavior tied to case studies and
examples of economic principles found in the entertainment industry (defined as
theater, film, computer generated productions, music, live performances, the
internet, the print industry, and mass media).
Learning Outcomes: The student will demonstrate:
Performance
Criteria: Students will:
ú
identify
and discuss key economic concepts applied to the entertainment industry.
ú
describe,
illustrate, interpret, and apply demand and supply models used in the
entertainment industry.
ú
define,
calculate, and interpret various economic measures used in the entertainment
industry.
ú
describe
and discuss the market structure, level of market concentration, and the impact
of technology on different sectors of the entertainment industry.
ú
analyze
the benefits and costs of government intervention in the entertainment industry
and to assess the effect of piracy on the entertainment business today.
Honor Code: It is the
responsibility of each student to abide by the Belmont University Honor
Code. “In affirmation
of the Belmont University Statement of Values, I pledge that I will not give or
receive aid during examinations; I will not give or receive false or
impermissible aid in course work, in the preparation of reports, or in any
other type of work that is to be used by the instructor as the basis of my
grade; I will not engage in any form of academic fraud. Furthermore, I will
uphold my responsibility to see to it that others abide by the spirit and
letter of this Honor Pledge.”
Accommodation of
Disabilities:
In compliance with Section 504
of the Rehabilitation Act and the Americans with Disabilities Act, Belmont
University will provide reasonable accommodation of all medically documented
disabilities. If you have a
disability and would like the university to provide reasonable accommodations
of the disability during this course, please notify the Office of the Dean of
Students located in Beaman Student Life Center (460-6407) as soon as possible.
Course Requirements:
1.
Attendance:
Attendance
is vital to your understanding of this course. Since weekly assignments will be given,
cutting class may detrimentally impact your grade.
I
reserve the right to assign an administrative WF to students who accumulate
absences in excess of four times the number of class meetings per week as
prescribed in the university catalog.
2.
Required Text and Other Materials:
Hoskins,
Colin, Stuart McFadyen, and Adam Finn.
Media Economics: Applying
Economics to New and Traditional Medias, Sage Publications Inc., 2004.
PowerPoint Slides available on Blackboard
Calculator – cell phones are not acceptable calculators
3.
Assignments:
Weekly
Assignments:
Each
week you will be assigned a set of questions and/or problems related to
previously covered material. The
assignments are due at the beginning of
class. Late assignments are
unacceptable without a valid, verifiable excuse. The assignments will be based upon a 10
point scale. One assignment will be
dropped. These assignments will account
for 25% of your grade.
4.
Testing:
You
should expect four in-class exams, including a comprehensive final. However, you are required to take
only 3 of the 4 exams, each worth 100 points. You choose which 3 exams to take. This implies that you can select not
to take the comprehensive final if you take the first three exams. Thus, NO MAKE-UP EXAMS will be
given. In-Class Exams may consist
of problems, graphs, short-answer, and discussion questions. Each exam will be equally weighted at
25%. Thus, exams
will account for 75% of your grade.
You are
allowed one hand-written 4x6 index card to use on the exam. The card must be turned in with your
exam. Any card larger than 4x6 or typed
will automatically reduce your exam grade by one letter – i.e. you
automatically lose 10 points on the exam.
For a
list of tentative test dates, see the last two pages of this syllabus.
5.
Basis of grade evaluation:
Your course
evaluation will be based on the following:
Weekly
Prepared Assignments 25%
In-Class
Exams 75%
Total 100%
Grading scale as per the
current Undergraduate Bulletin.
A: 94-100, A-: 90-93
B+: 88-89, B: 84-87, B-: 80-83
C+: 78-79, C: 74-77, C-: 70-73
D+: 68-69, D: 64-67, D-: 60-63
F: 59 and below
Failure
to take any of the required exams at the scheduled times may result in a score
of zero. Unless otherwise stated, you
are responsible for all text, lecture, and discussion material.
6.
CLASS Policies:
All university and college
rules and policies of Belmont University will be observed in this course. Please see the Belmont University 2007-2008 Catalog and Belmont Website for
policies on course adds/drops, incompletes, final exams, nondiscrimination,
disruptive behavior, and cheating/plagiarism.
There are certain expectations that I have
concerning your responsibilities and your behavior in this class that I think need
to be stated up-front so that we can minimize any potential misunderstandings
throughout the semester.
i.
I expect that
you read the syllabus and that you make yourself aware of all the requirements
and deadlines associated with the class. Saying
“I didn’t read the syllabus” will not be accepted as an excuse for failing to
meet requirements and deadlines.
ii.
I expect all
electronic devices (computers, cell phones, pagers, Ipods, etc...) to be turned
OFF during class.
iii.
I expect that
you will put forth effort in learning the material covered in this class. Although
you are not required to attend every class you are required to learn the
material somehow in order to get a passing grade for this class. I expect that you at least look over the
assigned material in the textbook before each class so that you know what we will
be discussing.
iv.
I expect that
if you are having problems with the class that you will come talk to me about
them. I have an open door policy. The sooner you come the better off you’ll be. There is little or nothing I can do to
help at the end of the course so do not wait until then to see me.
v.
I expect that
you behave with honesty and integrity. Cheating
is not acceptable under any circumstance. I will not tolerate cheating in my class
and anyone caught cheating will receive an automatic “F” for the class and will
be sent to the Office of Student Affairs for possible disciplinary action.
vi.
I expect that
you behave appropriately in class. My job is to teach you in the classroom and I cannot
do that effectively if people are checking email and surfing online, reading
the newspaper, sleeping, coming in late, or in any other way disturbing me or
other students in the classroom.
7. Class
Schedule:
TENTATIVE INSTRUCTIONAL CALENDAR
(any changes in the schedule will be announced in
class)
Date
|
Class Topic
|
ASSIGNMENT DUE DATES |
|
R 8/23 |
Introduction & Syllabus |
|
|
T
8/28 |
Chapter
1 – Introduction & Overview |
|
|
R
8/30 |
Chapter
2 – Demand & Supply |
Assignment
1 – Overview |
|
T 9/04 |
|
|
|
R
9/06 |
Chapter
3 – Markets |
Assignment
2 – Demand & Supply |
|
T
9/11 |
Chapter
4 – Consumer Behavior |
|
|
R
9/13 |
Review
for Exam 1 |
Assignment
3 – Markets, Consumer |
|
T 9/18 |
Exam 1: Chapters 1-4 |
|
|
R
9/20 |
Chapter
5 – Production & Cost |
|
|
T
9/25 |
|
|
|
R
9/27 |
Chapter
6 – Revenue, Profit, Risk |
Assignment
4 – Production & Cost |
|
T 10/02 |
|
|
|
R 10/04 |
Chapter 7 – Market Structure |
Assignment 5 – Revenue, Profit |
|
T
10/09 |
Chapter
8 – Perfect Competition & Monopoly |
|
|
R 10/11 |
Fall
Break – No Classes! |
|
|
T 10/16 |
Chapter
8 - Perfect Competition & Monopoly |
Assignment
6 – Perfect Comp & Monopoly |
|
R 10/18 |
Chapter
9 – Mon. Comp. & Oligopoly |
|
|
T
10/23 |
|
|
|
R
10/25 |
Review
for Exam 2 |
Assignment
7 – Mon. Comp & Oligopoly |
|
T 10/30 |
Exam 2 – Chapters 5-9 |
|
|
R
11/01 |
Chapter
10 – Pricing & Mkt Segmentation |
|
|
T
11/06 |
|
|
|
R 11/08 |
Chapter
11 - Advertising |
Assignment
8 – Pricing & Mkt Seg. |
|
T
11/13 |
Chapter
12 – Labor Markets |
Assignment
9 - Advertising |
|
R
11/15 |
|
|
|
T
11/20 |
Chapter
13 – Government Intervention |
Assignment
10 – Labor Markets |
|
R 11/22 |
Thanksgiving
– No Classes! |
|
|
T
11/27 |
Chapter
14 – International Trade |
|
|
R
11/29 |
|
Assignment
11 – Intl Trade |
|
T 12/04 |
Exam 3 – Chapters 10-14 |
|
|
F
12/7 |
COMPREHENSIVE
FINAL EXAM – 11:00 AM |
|