COURSE SYLLABUS
Class Location: Massey200 B Meeting
Times:
Monday 12:00-1:45 PM
Instructor: Mr. Jimmy Carter
Contacts: Phone: 615-403-2029 Email:
Askjimmycarter@aol.com
COURSE DESCRIPTION:
This
course deals with the relationship of music business professionals and the
various electronic/film media outlets where their product is exposed to the
public. This course is intended to the give the non-communications major an
elementary knowledge of the who, what, where and why or radio, television,
cable, motion pictures , music videos,
jingles ,the Internet and other electronic media where music plays a role in
production/programming.
COURSE OBJECTIVES:
As
a result of MBU 373.01, the student should be able to interface with their
electronic media/film counterparts in the course of their artist management ,
publicity and promotion duties. Understanding the needs of the media and how
the media can be used to the utmost by the music industry..
GOALS OF THE
The following objectives will be applied toward course completion:
·
To
provide a personalized, career-oriented and practical education that emphasizes
leadership, innovation, private enterprise, and entrepreneurship.
·
To equip students with the tools to
think critically, communicate effectively, accept responsibility, make
successful decisions, and prosper in diverse work environments.
·
To emphasize quality classroom
instruction within the parameters of ethical Christian principles.
As members of the
“I will not give or
receive aid during examinations; I will not give or receive false or
impermissible aid in course work, in the preparation of reports, or in any
other type of work that is to be used by the instructor as the basis of my
grade; I will not engage in any form of academic fraud. Furthermore, I will
uphold my responsibility to see to it that others abide by the spirit and letter
of this Honor Pledge.”
COURSE REQUIREMENTS:
1.
Attendance: As per the current Undergraduate Bulletin……Furthermore…
As
in most things, you get out what you put in.. This class is a difficult one to
make up. This class has a book and you can always get the lecture notes BUT
that is a small part of the content.. Since we are talking about electronic
media you have to SEE it in the form of video’s , visual aids, and guest
speakers. You just miss out if you are not here.. Class participation is 20 %
of the grade. In the past, this has often meant a letter in the final grade.
Basically, that 20% is equal to one the four tests. The participation
includes book reports, physical
attendance but also outside projects ( tv
stations visit).
And
ARRIVING AT CLASS ON TIME!! I hate late!!!!!
Also, the University does have an attendance policy so for more consult
the current catalog. We will take roll.
2. Materials:
The
required text will be at the campus bookstore for purchase.. . It is a
paperback study guide….The material in this class is very timely. It changes
every semester in some elements.There will be other assignments and reading
materials needed and they will be discussed as we go. You MUST keep up with
CURRENT events.. several bonus and regular tests question on each test.
Example: What was number one film last weekend/Who won the Best Actor Oscar
last week, etc.
Participation and Prepared
assignments: The tests account for 80%
of the grade…..The 2 small book reports can make a difference in a letter grade
so they are important. We will also
have a field trip to WSMV-TV.
Book one.. Due at first test… Who
Moved the Cheese.. Dr. Spencer Johnson
Many years ago, Dr. Spencer Johnson was having a
difficult time dealing with a major change in his life. He thought it wasn't
fair, and he was confused and angry.
After a while, he sensed that if he was going to deal
with the change successfully, he needed to change - but he did not know how.
So he made up the story of Who Moved My Cheese? to get
him to laugh at himself, with his follies and fears, and to encourage him to
change, move on and realize something better.
He kept the story to himself and lived it until he
found "New Cheese." When friends inquired about the obvious
improvements in his life, he shared the story with them. One friend, Ken
Blanchard, later told the "Cheese" story to business audiences around
the world.
Many people who heard the story later revealed that it
helped them change, and they improved their jobs, their marriages or their
health.
Ken Blanchard encouraged Spencer Johnson to write the
story and publish it by asking him, "Do you realize how many other people
this could serve?"
The story of Who Moved My Cheese? was published as a
book in 1998.
At test three, an informal research
paper on MTV is due. Three pages minimum, typed/double spaced , that will
include history and an overview of this important media that has changed the
music business and society. Explain how they got started, their challenges,
what changes they caused, how they have changed along the way, their worldwide
presence and the present. No footnotes per se but a reference list page. You
must use a minimum of three sources.
4. Testing: 4 tests each worth 20%...Missing tests
will be dealt with severely ! You MUST alert me in advance of the test on any
possible problem! My voice mail/email is
always in town!!! Grade evaluation is on a 10 point scale...90-100 A 80-89B 70-19 C 60-69 D Below 60 F…Tests
include current entertainment news bonus points.. They are ALL fill in the
blank or list type. Very little discussion. And NO multiple choice.
5. Basis
of grade evaluation: Grading scale as per the current Undergraduate Bulletin. Grade evaluation is on a 10 point
scale...90-100 A… 80-89B… 70-79C… 60-69
D… Below 60 F…
ITEM CREDIT
(or %)
A.
Test #1 20 %
B. Midterm 20%
C. Test # 3 20%
D. Final 20%
E. Class projects/Book Reports 20%
Total
Points 100 %)
Mon. Aug 28
Class #1 Introduction/
Media Terms
Mon Sept 4
Labor Day No class
Mon. Sept 11
Class #2
Mon. Sept 18
Class #3 Media jobs/TV/
WSMV Field trip
Mon. Sept 25
Class #4 Test One
Mon. Oct 2
Class #5
Music on TV/Ed Sullivan
Mon. Oct 9
Class # 6 Midterm
Mon. Oct 16
Class #7 The Beatles/Making of a Hard Day’s Night/review
Mon. Oct 23
Class #8 Music on TV today/The internet
Mon. Oct 30
Class #9 Radio
Mon. Nov 6 Class
#10 Test #3
----Jingles/ Award Shows
Mon. Nov 13
Class #11
MTV/CMT/GAC
Mon. Nov 20
Class #12 The
Score/Hollywood and Music
Mon. Nov 27 Class #13 Music
Video/TV programming
Wed. Dec 4
Class #14 Review/last day of class
Final schedule TBA
Accommodation
of Disabilities:
In compliance with Section 504 of
the Rehabilitation Act and the Americans with Disabilities Act,