Belmont University-Record
Company Operations – 3630 all sections
Fall 2006-Instructor:
Mr. David Herrera-Office: 227MBC
Office Phone: 460-6908 Cell
Phone 419-2954
Email: herrerad@mail.belmont.edu
MBU 3630.01 MC200B 200 PM 315 PM TR (Final Exam-Thurs. Dec. 7th
2PM)
MBU 3630.02
MC200A 330 PM 445 PM TR (Final
Exam-Tues. Dec. 12th 2PM)
Course Description: This course organizes the areas
and operations of a record company. Emphasis is placed on A&R, Creative
Services, Promotion, Royalty Distribution, In-House Production, Marketing,
Publicity, and Independent vs. Major Label Issues.
Course
objectives:
- Gain insight/define
and gain practical applications in the operations of a record label
- Gain insight into the
ongoing study of contemporary issues and problems relating to the
recording industry.
- Gain knowledge of practical
applications in the creation, development, manufacturing and promotion of
a recorded product.
- Understand the
administrative and accounting procedures of a record company.
Materials: Textbook: Indie Marketing Power, by Peter Spellman (2006). Music Business Solutions
Web Site:
Additional readings/handouts will be delivered at "campus.belmont.edu/herrerad”
You will be notified if additional
sites are to be used.
Accommodation
of Disabilities: In compliance with Section 504 of the Rehabilitation Act and the
Americans with Disabilities Act, Belmont
University will provide
reasonable accommodations of all medically
documented disabilities. If you have
a disability and would like the university to provide reasonable accommodations
of the disability during this course, please notify Tammye
Tanksley, Director of Counseling & Developmental Support
in the Office of Student Affairs (460-6407) as soon as possible.
Attendance: Due to the duration of this course,
attendance is critical and absences will affect your overall performance. Please see policies as stated in the current
Belmont University Bulletin. Additionally,
- Excused
absence: Given only if the
instructor is given prior notice, and the absence for dire a reason (death
in family, accident, extremely sick, etc.).
- Additional accepted
excuses are official University Sanctioned events with an excuse from the
Provosts office
Course Requirements
Participation:
This
course will involve discussion, lecture, and projects/assignments. Your success will be determined by your
efforts, and will be reflected on your final evaluation. This material delivery is rapid! Please check email and readings which are
sent to you or delivered in class. Feel free to work in groups on any homework,
but individual assignments should reflect some of your own effort.
Each
class member will be subjectively rated for quality of discussion. Students who are prepared, have a reasonable
commander of the facts, and can contribute actively to the topics will be rated
favorably. Those who seemed unprepared,
unwilling, or uncommitted to active participation will be rated unfavorably. Absence from the discussion results in the
zero for the day.
Performance
Criteria: Assignments: Short individual and team assignments will be given relating
to class material and are due on assigned dates given in class. Assignments are
to be “Hard Copied” to instructor. Details
presented in class and assignments are posted online (campus.belmont.edu/herrerad)
. Students must be able to successfully complete and demonstrate competence
understanding, creating, and executing:
Grading: All Assignments are
returned with suggestions for corrections. Grading is either pass (100) or Redo
(0). If your grade is Pass-100%, the assignment is complete. If graded Redo, you
may resubmit for a “regrade” as many times as needed. Late assignments are
deducted at 10% per week late. Dates due are posted on web and given in class
lecture. Not being present for assignment is not considered an excuse for late
completion. I encourage you to submit
earlier for input. If assignment is unacceptable in team project, final project
is lowered by proportion of individual element. Any assignment may be returned
for a redo more than once if work is not acceptable.
It
is your responsibility to track due dates and assignments. Instructor will not
track you down individually.
Quiz/Exams: There will quizzes
(short exams) during the session. These cover all readings, discussions, and
materials presented. Quizzes may not be “made up” if absent, unless excused
though official university function. Quizzes consist of a variety of question
types: multiple choice, true/false, short answer, matching, or essay
questions. Quiz grades are final and are
traditional grading scales (0-100%)
TEAM Final Project:
Based
on the artist you choose to work with, you will develop an overall budget, proposal
for project, marketing plan, representative licenses, bio, distribution/web
delivery, and radio breakout/tour for artist as a start up record company. Your
final proposal will be presented in class to representative executives or
presented to target label for consideration on final day of class. Final
proposal is a hard copy of all deliverables in a bound format, along with demo
CD of Artist. More details to be given in class.
Final Exam
Final
exam is a short answer essay combination to be delivered on the final day of
class or Final Project submission.
